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Rogers & Barrett Creative Media
One platform · ten lanes

Revenue lanes

Every lane has its own entry point, its own conversion path and its own tracking. They compound: research feeds content, content feeds search, search feeds subscriptions, subscriptions feed the community, the community feeds partnerships.

Lane 01 · recurring

Consumer subscriptions

Discovery, Forensic, Advocate and Investigator tiers with a hosted checkout that presents Google Pay and Apple Pay on supported devices.

Open shop
Lane 02 · one-time

One-time products

Surname reports, case-file dossiers, and GEDCOM/PDF export packs. No subscription required, instant delivery.

See products
Lane 03 · marketplace

Marketplace surface

Listed where buyers already browse. Marketplace traffic lands on the same canonical product pages and the same checkout.

Marketplace listing
Lane 04 · organic

SEO & content

Programmatic surname pages, archive-source guides, structured data, sitemap expansion and IndexNow submission.

Surname center
Lane 05 · B2B

Partners & societies

Researcher seats, genealogical-society licences, white-label case files and referral placements with archives.

Partner programme
Lane 06 · data

Data & API services

Opt-in, consented record matching and report generation for partners. No scraped-PII resale, ever.

API access
Lane 07 · community

Community & live research

Membership with live research sessions, expert Q&A and shared case files — the retention lane.

Join the community
Lane 08 · distribution

Affiliates

Commission splits that turn researchers, bloggers and creators into an outside sales force.

Affiliate programme
Lane 09 · brand

Domain & brand

One canonical brand on a free or near-zero-cost handle, so every lane points at the same identity.

See the brand
Lane 10 · infrastructure

Relay status

The public site talks to the HolyNuT relay only. Private infrastructure hostnames are never exposed.

Relay health